What Brands Need to Learn from Content Creators

I’ve been a blogger for over nine years, worked as an events coordinator, interned at a PR agency and run a sports influencer agency. It’s fair to say I know my stuff when it comes to branded content, from both sides of the fence. Waaaay back in 2010/11, partnerships between bloggers and brands consisted solely…

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Learning to Accept Where You Are Now

Thoughts of the future daunt me on an almost daily basis, along with a base of anxiety that tells me I should be doing bigger and better things with my life. It’s something I’ve struggled with for years, and it’s why I dread the onset of wintertime as I’m stuck indoors for most of the…

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The Struggle of Keeping a Low-key Blog Relevant

Guess who’s back for another reflective post. But first, how fancy is my new blog design looking? Gone are the days of Blogger, I’ve finally seen the light and moved over to WordPress. I first got into blogging as a 15 year old with too much time on her hands and a stash of Lush…

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Navigating Through a Quarter-life Crisis

This is my first think piece style post in for as long as I can remember, so forgive me if I waffle. Truth is, I have no idea how to approach a post like this but I’m hoping it will resonate with a few of you. I’m going to keep it fairly brief as a…

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